Thank you for Smoking the comedy Essay Example | Topics and Well Written Essays - 750 words

Thank you for Smoking the comedy - Essay Example In my opinion, the movie â€Å"Thank you for Smoking† has applied agenda setting to capture the public’s attention on the smoking behavior, which is the issue of concern in this movie. In this movie, Nick, a lobbyist for alcohol and pro-gun association is connected to the merchants of death squad and the media paints him as a public enemy and he loses his job. In another incidence, Nick visits Jeff, a marketer and questions him about the incorporation of cigarettes in films and its moral implication. By making frequent address to the moral integrity of Jeff, Reitman poses a challenge to the public to identify the ethical concerns of cigarette smoking, which I feel is an agenda well set up. Diffusion of Innovations Diffusion of innovations is a theoretical explanation for the mechanisms and the speed through which information is relayed in a society set up through the available communications channels (Rogers 49). One of the major role players in the information diffusion process in the social systems is the opinion leaders who have a high level control of flow information. This category of people is close to information sources and has many followers who are willing to obtain information from them. Therefore, opinion leaders will make a judgmental decision and pass information innovatively to their followers given that they have the power to control information flow between the people. They form the category of early adopters who receive more attention from the public as opposed to laggards who form the least innovative group. Laggards are ignored by the media since they are the conservative group that adopts the innovation very late and have little followers. In the comedy ‘Thank you f or Smoking’, I feel that Nick plays the role of an early adopter in the entire film by forming part of the social system that can access first-hand information in the society. The whole public has all its eyes set upon him as he meticulously convinces Jeff on his moral implication of advertising cigarettes. When he struggles to convince his 12 year old Joey he points out that he is not actually after convincing his son, but the public on the need for moral flexibility. By rolling out information on the media concerning the use of tobacco I find him a rather excellent first adopter. Today, the public has over a hundred alcohol commodity choices and well over thirty cigarette varieties to choose from. The media coverage of alcohol, cigarettes and guns has intensified and has paid attention to the elite in the societies to pass information to the societies, as a strategy to engage innovation diffusion to hammer critical issues in the society. Knowledge Gap Hypothesis The knowled ge gap hypothesis refers to the diversity of the economic status of the society and how it influences their ability to access information from the media. The poor in the society have little contact with media information while the rich access the most current information (Hwang and Jeong 535). Given the power that comes along with information, I believe that those who acquire information first benefit more that those who receive it when it is almost obsolete. In this view, I feel that it is a political necessity to care for the poor by bridging the information gap that exists in the social systems. Films such as ‘

History of Canadian Labor Essay Example | Topics and Well Written Essays - 2500 words

History of Canadian Labor - Essay Example While plenty of research works paved the way for jotting down crucial historical components related to labor history in other countries, there wasn't too much of study materials for the historians to trace the labor history of Canada. However, with the publication of the Committee on Canadian Labour History, the history of Canadian labor, especially the changing context in the working class section, has assumed an important dimension. Historically, the working class people in Canada, despite their contribution to the economic growth and development of the country, and despite the fact that Canada has always depended more on factory production than service sectors, has remained in the shadows of negligence. The formation of trade unions in the 1880s and the working class revolt in the beginning of the twentieth century have played an important role in shaping the future of Canadian workers. Even today, majority of Canadians earn their livelihood from factory wages. But the changing sc enario is best reflected in the fact that most labors are not registered to unions in modern day Canada. It might be noted however that labor unions, at present or in the past, have been devising effective strategies to take the workers' issues to the respective higher authorities, and this draws the working class into joining unions in large numbers. This paper is going to critically examine the changing situations in the labor history of Canada, especially between 1940 and 1975. Systemization of labor was a major area of focus in Canadian history. This was important because bulk of nation's revenues came from large-scale production. In the 1870s, the living environment of labors in Canada was not at all healthy and conducive to profitable outcomes. So it was important to build a foundation that could lead to prosperity of the workers for the greater welfare of the nation. Incepted in 1869 by Philadelphia garment cutters, the Knights of Labor was one of the prominent labor reformist organizations in the late nineteenth century. The main objective of this secret organization was to launch a campaign for cooperation and education among the working class fraternity, without gender or racial bias. The idea of maximizing the potential of skilled labors was given foremost priority. The age of rapid industrialization required deployment of efficient workers to get optimum output. While the experience and competency of veteran labors was an asset to the management, the youthful exuberance of the young working class brigade was nothing less an important area of contention. The integration of Canadian capitalism in the twentieth century brought a new era in working class history. Diversification of unions, the impending threat of a cold war, gender biases at workplaces, inconsistent wage structures and frequent workouts did not augur well for the overall economic growth of the country. Most workers lived a life of perpetual struggle for food, clothing and shelter. New managerial machinery, so to speak, was introduced to downsize excess workers. It sparked the labor unrest all the more as skilled labors did not appreciate the new rules. Earlier in the nineteenth century, majority of workers in Canada enjoyed supremacy at their workplaces. But